Hambre 661 es un movimiento que se ha desarrollado con la finalidad de mostrar la diversidad gastronómica en Rosarito con Eventos sociales, artísticos, Ropa y cocina de autor.
Mediante un festival anual en el que Plurales Mx gestiona el brand, la logística y convocatoria, se promueve la gastronomía local, en el que cientos de asistentes pueden consumir los platillos de las y los restauranteros del municipio, así como disfrutar del talento de artistas locales, además de activar su economía.
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